
Wayne's Feed Store
Pet Store Near MeIllinoisWinnebago CountyRockfordAuburn Street
3435 Auburn St, Rockford, IL 61101, USA
4.0
The variety is good. I have visited the store twice and purchased 3 fish from there. So far, I've had no issues with the fish. On my first visit, the young lady that helped me was very helpful in helping me choose an appropriate fish for my community tank. On the second visit, I brought my 11 year old daughter with and we arrived around 5PM. We looked around at their merchandise and grabbed some food for our Betta. We then started to look at other animals available for sale. That is when store manager (Fred) approached and asked if we needed some help and I said, "No thank you, we are just looking around at what you have and then we will be going to the other side to buy fish." He then proceeds to tell me "Well then you'd better hurry up and figure it out!" There was still 40 minutes prior to store closing. After looking around at the fish, we then asked a different employee to assist us to choose our next fish(2) and he was also very knowledgeable in helping us with our selection and cashed us out as well(receipt time was 5:32). Fred’s comment would not have even been necessary had it even been 15 minutes from the store closing, let alone 40 minutes prior. That is no way to talk to customers you hope to have return. Had it been closer to closing, just making sure we were aware of the closing time would have sufficed. Being only my second visit there, it definitely soured my excitement of finding a closer place for my fish and supply needs! Not sure if he is the owner or just the manager but I sincerely hope he reads this and knows his snarky reply was unwelcome. I would have likely given that its well-deserved response had my daughter not been present. The gentleman who helped us select 2 fish was very knowledgeable and courteous as was the young lady that assisted me on my 1st visit. Fred could absolutely take some notes from either of them. Now, despite the positives, I feel the need to dig a little deeper to find out if he is the owner or not to determine whether or not we will return.
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Overview
- (815) 963-7678
- frommfamily.com
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Pet Store Near Me
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Wayne's Feed Store Introduce
For pet owners in Rockford, Illinois, and the surrounding areas searching for a dedicated "Pet Store Near Me," Wayne's Feed Store stands out as a local establishment offering a range of products and services for your beloved animals. Located at 3435 Auburn St, Rockford, IL 61101, USA, Wayne's Feed Store can be easily contacted at (815) 963-7678 or their mobile number, +1 815-963-7678, for any inquiries or specific needs.
Based on customer feedback available online, Wayne's Feed Store appears to offer a diverse selection of pets, particularly fish. One customer highlighted the good variety available and their positive experience with the health of the three fish purchased over two visits. This suggests that Wayne's Feed Store prioritizes the well-being of their aquatic inhabitants, which is a crucial factor for any responsible fish keeper.
The store seems to employ knowledgeable staff members who are capable of providing valuable assistance to customers. The review specifically mentions a young lady who was very helpful in guiding a customer to choose an appropriate fish for their community tank. This indicates that the staff possesses the expertise to offer advice on compatibility and the specific needs of different species, ensuring that customers make informed decisions for their existing aquatic ecosystems.
Beyond fish, the store also stocks a variety of merchandise, including pet food and supplies for different types of animals. One customer mentioned purchasing food for their Betta, indicating that Wayne's Feed Store caters to owners of small aquatic pets. The fact that they were also looking at other animals available for sale suggests that the store might offer a broader range of pets beyond just fish, potentially including small mammals, reptiles, or birds. For local users seeking a "Pet Store Near Me" with a diverse inventory, Wayne's Feed Store could be a convenient option.
A significant positive aspect highlighted in the reviews is the store's willingness to go the extra mile for their customers, particularly those with specific needs. One reviewer mentioned that "They always have the fish I am looking for and if they don't they will order them." This demonstrates a commitment to customer satisfaction and a willingness to accommodate specific requests, which can be a valuable asset for pet owners seeking particular breeds or species that might not always be readily available.
However, the online feedback also includes a concerning experience regarding customer service. One reviewer recounted an interaction with a store manager, identified as Fred, which they found to be unwelcoming and unprofessional. The incident occurred with 40 minutes remaining before the store's closing time when the manager allegedly told the customer to "hurry up and figure it out" while they were browsing. This type of interaction, especially when the customer was accompanied by a child, understandably left a negative impression and soured the customer's initial positive experience with the store's selection and knowledgeable staff.
This negative feedback serves as a reminder that while product variety and knowledgeable staff are crucial, excellent customer service is equally important for fostering a positive and returning customer base. The reviewer explicitly mentioned that this single interaction prompted them to reconsider whether they would continue to patronize Wayne's Feed Store, despite the positive experiences with other employees and the store's inventory.
For local users considering Wayne's Feed Store as their go-to "Pet Store Near Me," it's essential to weigh both the positive aspects, such as the variety of fish, knowledgeable staff (excluding the mentioned manager), and willingness to order specific items, against the reported negative customer service experience. It's possible that this was an isolated incident, but it's a point worth noting.
In terms of environment, the reviews do not provide specific details about the store's physical layout or ambiance. However, the fact that customers felt comfortable browsing and interacting with staff suggests a reasonably accessible and organized environment. Further visits by local customers could provide more insights into the store's overall atmosphere and cleanliness.
Regarding services, beyond the sale of pets and supplies, the mention of staff assisting with fish selection indicates that Wayne's Feed Store offers a degree of customer support and guidance. The willingness to order specific fish also points to a service-oriented approach aimed at meeting individual customer needs. It is not explicitly mentioned whether they offer other services such as grooming, boarding, or veterinary consultations, so local users would need to inquire directly about the full range of services available.
In summary, Wayne's Feed Store in Rockford, IL, appears to be a local pet store that offers a good variety of fish and other pet-related merchandise. They have knowledgeable staff members who can assist customers with their selections, particularly in the area of fishkeeping. A significant advantage seems to be their willingness to order specific fish if they are not currently in stock. However, potential customers should be aware of a reported negative customer service experience with a store manager, which highlights the importance of consistent and positive interactions. For those in the Rockford area searching for a "Pet Store Near Me" with a decent selection and generally helpful staff, Wayne's Feed Store is worth considering, but it might be beneficial to experience their customer service firsthand to form a complete opinion.
As there is no specific promotional information available in the provided text, we cannot include any details regarding discounts, special offers, or loyalty programs. Local users are encouraged to contact Wayne's Feed Store directly or visit their location to inquire about any ongoing promotions or special deals that might be available.
Wayne's Feed Store Photos










Wayne's Feed Store Location
Wayne's Feed Store
3435 Auburn St, Rockford, IL 61101, USA
Get directionsReviews
The variety is good. I have visited the store twice and purchased 3 fish from there. So far, I've had no issues with the fish. On my first visit, the young lady that helped me was very helpful in helping me choose an appropriate fish for my community tank. On the second visit, I brought my 11 year old daughter with and we arrived around 5PM. We looked around at their merchandise and grabbed some food for our Betta. We then started to look at other animals available for sale. That is when store manager (Fred) approached and asked if we needed some help and I said, "No thank you, we are just looking around at what you have and then we will be going to the other side to buy fish." He then proceeds to tell me "Well then you'd better hurry up and figure it out!" There was still 40 minutes prior to store closing. After looking around at the fish, we then asked a different employee to assist us to choose our next fish(2) and he was also very knowledgeable in helping us with our selection and cashed us out as well(receipt time was 5:32). Fred’s comment would not have even been necessary had it even been 15 minutes from the store closing, let alone 40 minutes prior. That is no way to talk to customers you hope to have return. Had it been closer to closing, just making sure we were aware of the closing time would have sufficed. Being only my second visit there, it definitely soured my excitement of finding a closer place for my fish and supply needs! Not sure if he is the owner or just the manager but I sincerely hope he reads this and knows his snarky reply was unwelcome. I would have likely given that its well-deserved response had my daughter not been present. The gentleman who helped us select 2 fish was very knowledgeable and courteous as was the young lady that assisted me on my 1st visit. Fred could absolutely take some notes from either of them. Now, despite the positives, I feel the need to dig a little deeper to find out if he is the owner or not to determine whether or not we will return.
Apr 09, 2025 · Jamie HolmesThey always have the fish I am looking for and if they don't they will order them. Honest fish keepers.
Apr 13, 2025 · judith HoustonI have to say, it was a great experience getting my dogs food at Wayne’s feed. I parked in a cleanly plowed and salted parking lot, walked in, was greeted and offered assistance, rung up fast and out the door in 5 minutes! They even carried it out and placed it in my car! Currently I have a broken wrist, or I’d have done it myself- but I didn’t even have to ask! Clean feed store, and they carry my dogs special food- Fromm!
Feb 15, 2025 · poll BBest local pet needs store. I have been going here since I was a kid. Over 35 years. Locally owned. Everyone there is helpful, educated, and passionate. Love going in and seeing the new animals, reptiles, and aquatic life. Thank you, Fred. A staple of Rockfords west side.
Jan 26, 2025 · Carrie CrosbyFish tank all run on there own sponge filtration. Tanks were clearly marked with species and price. Lots of small critters. Good selection of birds. Prices were very fair. Only thing preventing a 5 star is that the bathroom was either out of service or there is no public restrooms. And after driving from the Lena illinois area (hour drive) I sure had to go. Unfortunately it prevented me from looking around longer since I had to go to the nearest gas station to get relief.
Feb 03, 2025 · Mosin MarinePet Store Near Me

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