ShotVet @ Friendly Pets

ShotVet @ Friendly Pets, located at 81 Portsmouth Ave, Exeter, NH 03833, USA, represents a distinctive model within the "Pet Hospital" category. Unlike traditional, full-service veterinary clinics, ShotVet operates as a pop-up, mobile vaccination and preventative care clinic, frequently hosted at partner locations like Friendly Pets in Exeter. This business model is specifically designed to make essential, routine pet healthcare more accessible, affordable, and less stressful for pets and their owners.

The environment at a ShotVet clinic, such as the one found at Friendly Pets, is geared towards efficiency and a low-stress experience. Since it operates as a pop-up within a pet supply store, the setting is typically a designated area within the retail space, rather than a dedicated veterinary facility. While the physical space might be less elaborate than a full hospital, the focus is on creating a calm and open environment where pets remain with their owners throughout the visit. This direct interaction between pet and owner during procedures aims to reduce anxiety, as pets are not taken to "back rooms or treatment areas." The staff strives to be professional, quick, and efficient, ensuring a smooth process for the high volume of clients seeking preventative services. Friendly Pets itself, as a locally owned and operated pet supply store, likely offers a welcoming and pet-friendly atmosphere, which complements the ShotVet experience by providing a familiar and comfortable setting for pets prior to their vaccinations or tests.

The services provided by ShotVet are specifically tailored for preventative pet care, focusing on vaccinations, deworming, and basic diagnostic tests, with an emphasis on affordability and convenience. Their core offerings for dogs and cats include:

• Vaccinations: Comprehensive vaccination protocols for both puppies/kittens and adult dogs/cats. For dogs, this includes Rabies (1-year and 3-year options where available), DA2PP (Distemper, Adenovirus, Parvovirus, Parainfluenza), Bordetella (kennel cough), Lepto (leptospirosis), Lyme, and Influenza (H3N8). For cats, key vaccinations include PureVax Rabies (1-year), FVRCP (Feline Viral Rhinotracheitis, Calicivirus, Panleukopenia), and FeLV (Feline Leukemia Virus).
• Deworming: Strategic deworming to protect against common intestinal parasites like roundworms and hookworms.
• Diagnostic Tests: Essential tests such as Heartworm Test (for dogs) and Feline Retroviral Testing (FeLV/FIV for cats). Lyme tests for dogs are also available.
• Preventative Medications: While the primary focus is on injections and tests, ShotVet also offers flea prevention products and other basic prescription medications. Clients are advised that for prescriptions, they may be "handcuffed to ShotVet" if they want medications, and there may be a fee for sending prescriptions elsewhere, suggesting a more integrated pharmacy service directly through ShotVet.
• Packages: ShotVet offers various pre-priced packages designed to cover essential annual preventative care at a discounted rate. Examples include "Four Paws Package" and "Wild Paws Package" for dogs, and "PureVax Indoor Cat" and "Kitten Club" packages, simplifying the purchasing process for pet owners. Individual shots are also available for those who only need one or two specific vaccinations.

A key aspect of their service model is the absence of an office visit fee or exam fee for routine preventative care, which is a significant departure from traditional veterinary clinics and contributes to their low-cost appeal. Services are administered by state-licensed veterinarians.

The features that make ShotVet @ Friendly Pets stand out are its affordability, convenience, and low-stress approach.

• Low Cost: By focusing primarily on preventative care and eliminating traditional exam fees, ShotVet offers a significantly more economical option for routine vaccinations and tests, making essential pet healthcare more accessible to a wider range of pet owners. This is a core part of their mission: "to provide low-cost services and bridge the gap in pet healthcare."
• Convenience: Operating as a pop-up clinic at accessible locations like Friendly Pets in Exeter, ShotVet brings veterinary services closer to where pet owners already shop. They offer "Save-a-Spot" options online to reduce wait times and encourage prepayment through "FastPaws" for a hands-off experience upon arrival. They host pop-up clinics "every single weekend," making it easy for busy owners to find a suitable time.
• Less Stressed Pets: A major feature is the ability for pets to stay with their owners throughout the entire process, minimizing anxiety often associated with traditional vet visits. This environment is particularly beneficial for pets who might be fearful or anxious in a typical clinic setting. Customer reviews frequently praise this aspect, noting that the experience is "so much more calming for them" and that staff are "very professional and caring in the handling of my babies."
• Transparency: ShotVet aims for "total price transparency with no hard pressured sales tactics," allowing pet owners to clearly see package inclusions and costs upfront.
• Professional Staff: Despite the quick, pop-up nature, customers often report that the veterinarians and staff are "very professional," "friendly and professional," and handle pets "very well," showing patience and compassion.

Promotional information for ShotVet @ Friendly Pets heavily emphasizes its value proposition: high-quality, affordable preventative care delivered conveniently. Their website clearly displays packages and pricing, allowing pet owners to compare costs and understand what services are included. Testimonials from satisfied customers, often highlighting the significant cost savings ("saved us about $300 from the other vet") and the positive experience for their pets ("remained calm during his shots and examination"), are a powerful form of promotion. The partnership with established retail brands like Friendly Pets (and PetSmart, where ShotVet also operates nationally) helps build trust and increases visibility. They position themselves as an easy and quick solution for essential pet healthcare needs, contrasting with the often more time-consuming and expensive visits to full-service veterinary hospitals. The emphasis on "no office visit fee or exam fee" is a central promotional message, attracting price-sensitive clients who may otherwise delay or forgo crucial preventative care. Overall, ShotVet's promotional strategy centers on addressing common pain points for pet owners – cost, convenience, and pet anxiety – by offering a streamlined and budget-friendly alternative for routine wellness services.